Meet our Founder and CEO
Dr. Shekina Farr Moore
Her Blah to Fierce and Fierce to Formidable movements are empowering women and girls around the country to unbecome and develop their leadership skills.
Named among Atlanta's Power 25, Dr. Shekina Farr Moore, Ed.D, runs the international confidence brand, Formidable. She is an entrepreneur, gender advocate, Master Certified Coach (MCC), FORBES Coaches Council Member and author of more than 20 books. She is the CEO of Formidable Brand LLC, a women's empowerment company that champions confidence in women. The company suite includes Formidable Coaching Institute, Formidable Mingles, Formidable Publishing, Formidable Woman Magazine, Formidable Apparel, Formidable Consulting and her Non-profit, B2F Girls, honored with the WHIM Community Organization Award 2020 by A Woman's Standard.
Dr. Moore has spoken out against gender oppression and disempowerment since 1992, penning her first published article, "Blocking Out the Gender Gap", while a high school student. This article garnered the attention of the National Press for Women. She has authored over 20 empowerment books and has received many national and community awards for her work with social justice and gender advocacy, including the Volunteer Service Award from President Barack Obama and a standing ovation and resolution by the GA House of Representatives.
In 2019 she was named Educator of the Year by ACHI Magazine and received the Leading Lady in Entrepreneurship Award by Miz CEO in 2018. In both 2016 and 2017, Dr. Moore was named among Atlanta’s “Who’s Who” and was recognized as one of "52 Empowering Women Who Empower Girls" in 2014. She has been featured for her work in community, women's empowerment and gender advocacy by many publications, including FORBES, Black Enterprise, Rolling Out, SHEEN, Glambitious, Millennial Mom; Head2Toe, Today's Purpose Woman, Connected Woman Magazine and The Huffington Post.
Dr. Moore received her B.A. in French (1999) and her M.S.A. in School Administration from North Carolina Central University (2004). She earned her Ed.S. (2009) and her Ed.D. (2016) in Educational Administration and Supervision from North Carolina State University. Her research focused on the perspectives of Black male teachers and the recruitment strategies employed by colleges, universities and local education agencies. This garnered the attention of many, including the The National Conference on Education where Dr. Moore was asked by the School Superintendent's Association (AASA) to present her data to and lead discourse with state superintendents from around the country.
Dr. Moore is a member of Lean In Atlanta, the National Association for Multicultural Education and the National Association of Professional Women. She resides in Atlanta, GA with her family.
She enjoys family time, cooking, and binge-reading with a good, hot green tea and sushi.
For Booking Inquiries, Contact: info@B2Fgirls.org.
EVERY LETTER TO OUR DAUGHTERS IS A GIFT FROM YOU TO A GIRL WHO IS GOING THROUGH A DIFFICULT TIME OR SUFFERING FROM LOW SELF-ESTEEM.
ANYONE CAN WRITE A LETTER! ALL IT TAKES IS A LITTLE OF YOUR TIME.
TELL YOUR TRUTH AND EMPOWER SOMEONE NOW.
"My life’s work focuses on the advancement of women and girls."
A few article features
THANK YOU TO OUR B2F GIRLS! EVENT VOLUNTEERS